Privacy Policy

Welcome to Belly Savoury Foods Ltd ("BELLY", "we", "our", or "us"). We craft high-protein Mediterranean THE PANTRY — including our signature Lupini Penne and heritage Cannellini Beans — built for loud tables and real nourishment.

We respect your privacy and are committed to protecting the personal data we collect when you visit bellygoods.com, purchase from our online pantry, SIGN ME UP → to regular shipments, or communicate with our team. This policy details what we collect, how we use it, and how your privacy rights are safeguarded under UK GDPR, EU GDPR, and applicable privacy regulations.

1. Information We Collect

When you interact with the BELLY website and order our pantry goods, we collect the following categories of personal information:

• Contact & Identity Data: Your name, billing address, delivery shipping address, email address, and phone number.
• Order & Transaction Data: Details of the pantry items you purchase (e.g. 6-pack Lupini Penne, Subscriptions, Merch), order frequency, subscription schedules, order history, and payment transaction IDs processed securely via Stripe. (We never store raw credit/debit card numbers on our servers).
• Account Credentials: If you register a BELLY Pantry Account, we store your username and securely hashed passwords.
• Culinary & Dietary Preferences: Any preferences, feedback, recipe reviews, or dietary restrictions you voluntarily provide to our culinary team.
• Device & Usage Data: IP address, browser type, operating system, pages visited, time spent on recipes, referral URLs, and interactions collected via cookies and analytics beacons.

2. How We Use Your Information

We use your data for genuine culinary and commercial purposes:

• Fulfilling Orders: Processing your cart, preparing shipments, dispatching courier deliveries, and sending tracking notices.
• Subscription Management: Automatically renewing and dispatching your scheduled pantry replenishments on your chosen cadence.
• Customer Support: Answering cooking queries, addressing order questions, and resolving delivery issues.
• Recipe & Pantry Updates: Sending our "Food Travels. Flavour Stays." journal updates, recipe drops, and special release notices if you have opted in (you can unSIGN ME UP → at any time with one click).
• Platform Security & Fraud Prevention: Protecting our store from fraudulent transactions and ensuring a safe checkout environment.

3. Sharing of Information

We do not sell, rent, or trade your personal data. We only share necessary information with trusted partners who help us run BELLY:

• Payment Processors: Stripe Inc. and Shopify for encrypted payment gateway processing.
• Fulfillment & Logistics: Warehouse partners and postal couriers (e.g. Royal Mail, DPD, DHL) to deliver pasta boxes to your doorstep.
• Website Infrastructure & Hosting: Netlify Inc. for secure content delivery and serverless function execution.
• Legal & Regulatory Authorities: Only when strictly required by applicable law or to protect legal rights.

4. Data Retention & Security

We retain your transaction and order records for as long as necessary to fulfill legal, tax, accounting, and warranty obligations. We employ SSL/TLS 256-bit encryption across all routes of bellygoods.com, rigorous access controls, and PCI-DSS compliant payment processing.

5. Your Privacy Rights

Under the UK Data Protection Act 2018 and GDPR, you have the right to:

• Access a copy of the personal data we hold about you.
• Request correction of incomplete or inaccurate records.
• Request erasure ("right to be forgotten") of your data where no overriding legal obligation exists.
• Object to or restrict the processing of your data for direct marketing.
• Request the transfer of your data to another service provider (data portability).